Front Cover Texts

The first issue of FRANK magazine will feature a female alternative/ indie artist on the front cover. I have already considered the style of the artist, their costume, hair and make-up and the locations and mise-en-scene. Now it is time to give the artist a name, to decide on the main sell line, and the other sell lines that will feature on the front cover as well as conventions that will be used.

Naming the Artist

I have decided to call my artist 'KaytieKat'.

Why?

Well...

-For a musician to have a stage name that involves their own name accompanied by the name of an animal, the stage name is given an air of wildness and unruliness. This shows the style of the artist as a performer, providing them with a fierce and feisty exterior and association.

-The association with cats: Cats are elegantly-moving and mysterious creatures; these are qualities that I would like my artist to embody and express through the images and content of the article.

-There is a link to cat-like behaviour. My Artist is a feisty female who will defend her domain, which may lead to cat fights with certain musicians in the industry. This also links in with the ethoses of FRANK magazine, as it focuses on the modern woman, being able to defend herself and voice her opinion, whilst still maintaining a degree of elegance and mystery... just like a cat!

The Main Sell Line

Next to the image of the artist, it will say “KaytieKat” The sell-line description will say “We talk to Kaytie over tea & cigarettes. The klaws are out!”. This sell line establishes that the main feature of the first issue is about this artist and that FRANK magazine has interviewed her over ‘tea & cigarettes’. These are two items which relate in terms of class and reflect the reality of British culture. The idea of ‘Klaws’ being out, refers to the artist’s feistiness and ‘catty’ behaviour on the music scene, e.g. arguing with opposing bands and musicians! Frank intends to find out who the real Kaytie is, whether the rumours are true. Is she just another rock’n’roll wild child OR that is she simply just a confident, outspoken, strong-minded and opinionated woman? Considering FRANKS admiration of wise, powerful and elegant women, maybe the public has received the wrong impression of KaytieKat and FRANK’s intends to change that.

The Sell lines

I want to avoid the cluttered look by using only three sell lines on the page. These will include:

-“Female artists to look out for in 2010”

FRANK is a magazine that focuses on the talent and success of female artists, so in the first issue they dedicate a feature to introducing fans to new bands and artists, whilst immediately informing the TA that this a female orientated magazine.

-“Gigs, Groupies & Electric Glockenspiels”

This artist is an up and coming male synth-pop artist working on his debut album. FRANK talks to him about his rising success, the thrill of playing gigs and his embarrassing experiences with female fans. He also speaks of his love for his electrical glockenspiel. The use of a male artist shows the TA that although the magazine focuses on females, that it does also include male artists and bands.

-“Trend Alert! Best Dressed musicians of the week”

This sell line shows the involvement of an additional interest of the TA: Fashion! Showing the best dressed artists further promotes the idea of this being a music magazine aimed at females.

Other

-I intend to include a puff on the front cover that will read “FREE DOWNLOAD: ELLIE GOULDING & MARINA AND THE DIAMONDS ”

The style of the artists used in the puff, expresses the kind of artists the TA listen to, confirming the publication as female targeted.

-I intend on using a thin banner along the bottom of the front cover listing the artists featured in this issue. For example: “Mumford & Sons/ Laura Marling/ First Aid Kit/ Grizzly Bear/ Passion Pit/ Temper Trap/ Bat For Lashes"
These chosen artists reflect the style of the magazine.